IDN/
Oblivion
@yourstudio
Client :
Oblivion Apparel
Service :
Branding & Social Media
Tools :
Illustrator, Photoshop, Figma
Year :
2026
A brutalist, ultra-clean visual identity designed to elevate an emerging streetwear label into the premium fashion market.
Project
Oblivion Apparel
2026
@modo
Challenge
The label had a strong lineup of high-quality garments but was struggling to separate itself from fast-fashion competitors. Their existing branding felt cluttered and lacked the exclusivity required to command a premium price point in the modern streetwear scene.
Our Approach
We stripped away the noise. Embracing a minimalist design aesthetic, we developed a typography-driven logo and a strict, monochromatic color palette. The social media templates were redesigned to focus heavily on negative space and high-fashion editorial framing, creating an immediate sense of exclusivity.
Final Result
We stripped away the noise. Embracing a minimalist design aesthetic, we developed a typography-driven logo and a strict, monochromatic color palette. The social media templates were redesigned to focus heavily on negative space and high-fashion editorial framing, creating an immediate sense of exclusivity.
@modo
Submit your project requirements, and our team will evaluate your scope within 24 hours.
Direct Contact
@modostudio
2026
